We regularly launch new collections at special times of the year such as the start of school and traditional occasions like Christmas, Easter and St Valentine’s Day. We know how to combine the excitement aroused at these times with the joy of a surprise, of something unexpected that adds a thrill to our sense of anticipation leading up to the event.
As is the case with all corporate fashion, our collections are devised the previous year; they come out:
· at Christmas (Christmas and Gift collections);
· in spring (St Valentine’s Day and Easter collections);
· in summer (Planning for Back to School);
· in autumn (Back to School).